Mission

Corporate goal

Our goal is to utilise the opportunities and potential of artificial intelligence for digital marketing. Specifically, this involves the improvement and automation of content creation, SEO optimisation, automation and personalisation, chatbots and customer service, email marketing, social media management and data analysis and predictions. The abbreviation “I-D” stands for Innovation and Digitalisation.

Management

Dr Patrick Sandmann

Following the sale of I-D Media AG Patrick Sandmann is building a new team. Patrick has been working in the digital marketing and IT environment since the mid-90s: First in a university environment at the Ruhr University Bochum and an IT PhD in Silicon Valley. Then as COO in the cooperative financial association and finally as CEO of his own digital agency I-D Media AG, which he sold in 2024. Patrick holds an MBA from the WHU School of Management and the Kellogg School of Business (Illinois). He has consulting expertise with B2B companies and hidden champions as well as international brands.

No office dog

but cats and chickens

Patrick is supported on his small urban farm in Cologne by three Sacred Birman cats and five chickens (one Serama chicken, two Silkies and two beautiful Schwalmtaler snowflakes).